Riyadh, 23 December 2009:  Track distribution is wholly owned subsidiary of Aptec Holdings, the regional Middle East and North Africa distributor.

The selection of Track Distribution will strengthen Cisco’s presence in Saudi Arabia as Track already has three offices and warehousing locations in Riyadh, Jeddah and Khobar. This appointment by Cisco will add a strategic country to Track’s existing territory which includes the UAE, Qatar, Kuwait, Bahrain, Oman, Yemen, Pakistan and Afghanistan.Track is a Cisco centric distribution company which provides its resellers with Cisco & Complementary technology, Services and a range of solutions from authorised ISVs.

‘TRACK is a unique distribution company. We aim to help our customers deliver the best solutions based on Cisco technology. We are going to stock what they need, provide them with certified consultants and connect them to authorised and lab tested software solutions.  By having a network of distributed warehouses, we shall get even closer to our customers and ensure that all their needs are handled with care.” Said Dr Ali Baghdadi, CEO of the Aptec Group.

TRACK aims to satisfy the growing demand of Small & Medium businesses and well as Enterprise businesses with all their requirements. Cisco solutions for voice, networking, data centre & storage as well as video. Track is in the process of stocking up three warehouses in Saudi Arabia and have placed a senior team to start providing solutions to it’s reseller network with immediate effect.

About Track:
TRACK Distribution is dedicated to the supply of Cisco based technology through a wide network of resellers. The company is an Authorised Cisco Distributor and offers a range of complementary products from which Track’s resellers can build complete solutions. Track also has a team of certified consultants who can deliver a complete service including design, configuration and implementation on behalf of its reseller network. The company also acts as a hub for ISVs to provide the best approved software applications and solutions. Track is present in the UAE,  Saudi Arabia and Pakistan and serves the entire GCC www.trackdistribution.com  or email ShailendraS@tdme.ae